Privacy Policy

Last Updated: June 1, 2026

At Novelle Boutique, we are committed to protecting your privacy and handling your personal information with transparency and care. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, place an order, create an account, or otherwise interact with our services.

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Who We Are

Novelle Boutique
Email: info@novelleboutique.co.uk

Novelle Boutique operates as an online retail store and acts as the data controller for the personal information collected through our website.

2. Personal Information We Collect

We may collect and process the following categories of personal information:

Information You Provide Directly

Full name
Billing address
Shipping address
Email address
Telephone number
Account login details (if applicable)
Customer service communications
Any information voluntarily submitted through forms on our website

Order and Payment Information

When you place an order, we collect information necessary to process and fulfill your purchase, including:

Order details
Transaction information
Payment status

Please note that payment information is processed securely through our payment providers and is not stored on our servers.

Technical Information

When you browse our website, we may automatically collect:

IP address
Browser type and version
Device information
Operating system
Website usage data
Referral sources
Pages viewed and interaction data

Cookies and Similar Technologies

We use cookies and related technologies to improve website functionality, analyze visitor behavior, personalize content, and support marketing activities. More information can be found in our Cookie Policy.

3. How We Use Your Information

We use your personal information for the following purposes:

Order Processing and Fulfillment

Processing purchases
Confirming orders
Shipping products
Providing tracking information
Managing returns and refunds

Customer Support

Responding to inquiries
Handling complaints and disputes
Providing after-sales support

Website Improvement

Analyzing website performance
Improving user experience
Optimizing product offerings and services

Security and Fraud Prevention

Detecting and preventing fraudulent transactions
Protecting our business and customers against misuse and unauthorized activities

Marketing Communications

With your consent where required by law, we may send:

Promotional emails
Product updates
Special offers
Newsletters

You may unsubscribe from marketing communications at any time.

4. Legal Basis for Processing

Under applicable data protection laws, including the General Data Protection Regulation (GDPR), we process personal data based on one or more of the following legal grounds:

Performance of a contract (processing your orders)
Compliance with legal obligations
Your consent
Legitimate business interests, including fraud prevention, security, and service improvement

5. Sharing Personal Information

We only share personal information when necessary to operate our business and provide our services.

Your information may be shared with:

Payment Service Providers

To securely process payments and verify transactions.

Shipping and Delivery Partners

To deliver your orders and provide shipment tracking.

Suppliers and Fulfillment Partners

As part of our dropshipping business model, certain products may be shipped directly from trusted suppliers. To fulfill your order, necessary customer information such as your name, shipping address, and contact details may be shared with these suppliers.

Analytics and Marketing Providers

We may use trusted third-party providers to help analyze website performance and deliver relevant advertising, subject to your cookie preferences and applicable laws.

We do not sell, rent, or trade your personal information to third parties.

6. International Data Transfers

As part of our fulfillment process, some orders may be processed or shipped by suppliers located outside the United Kingdom, European Economic Area (EEA), or your country of residence.

Where international transfers occur, we implement appropriate safeguards to protect your personal information in accordance with applicable data protection laws.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.

For example:

Order and transaction records may be retained for up to 7 years to comply with tax and accounting obligations.
Customer service records may be retained for dispute resolution and support purposes.
Marketing preferences are retained until consent is withdrawn.

8. Data Security

We take appropriate technical and organizational measures to safeguard your personal information against:

Unauthorized access
Disclosure
Alteration
Loss
Misuse

Our website uses SSL (Secure Socket Layer) encryption to protect data transmitted between your device and our servers.

While we strive to use commercially acceptable means to protect your information, no method of transmission over the internet can be guaranteed to be completely secure.

9. Your Rights

Depending on your location and applicable laws, you may have the following rights:

Right to access your personal data
Right to correct inaccurate information
Right to request deletion of your data
Right to restrict processing
Right to object to processing
Right to withdraw consent
Right to data portability
Right to lodge a complaint with a relevant supervisory authority

To exercise any of these rights, please contact us using the details below.

10. Cookies

Our website uses cookies and similar technologies to:

Ensure website functionality
Remember user preferences
Analyze website traffic
Improve performance
Support advertising and marketing activities

You can manage or withdraw your cookie preferences at any time through our cookie banner or your browser settings.

11. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of third-party websites and encourage you to review their privacy policies before providing personal information.

12. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our business operations, legal requirements, or industry standards.

Any updates will be published on this page with a revised "Last Updated" date.

13. Contact Information

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Novelle Boutique
Email: info@novelleboutique.co.uk

Privacy Policy